Archive for January, 2009
Friday, January 30th, 2009
廣告101 是由一位本身寫blog 的作者重新篇幅, 由經濟日報出版的書.
雖然我不是一位廣告人, 但是為什麼我會選擇閱讀這本書呢?
原因是買書當日是在美孚地鐡站經過商務書店, 因為覺得車程會比較長, 不想無聊, 所以順手選了一本"最受歡迎" 的書作消閒目的. 怎知一讀, 發現內容很有趣.
每一篇的文章不是很長, 很容易閱讀, 也很簡易明白. 內容提出很多可以思考的地方, 也令我對廣告的觀看方法有所加多留意.
比如我會對Walmart 改slogan 的事情有所加想. 現在Walmart 的slogan是 "Save money, live better" 比起以前的 "Everyday low price" 來得令日接受容易. 以前的slogan 給我的感覺是cheap, 現在的slogan 是價廉物美.
再想想, 如果當天商務沒有把這本書加上"最受歡迎"這個sign, 那天我又會不會買這本書呢?
P.S. January is almost over. I am glad that I am one ...
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Wednesday, January 21st, 2009
CCTV was quickly to mute anything that talked about communism.
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Wednesday, January 21st, 2009
It was an impressive inaugural address. I was speechless. The content of this speech gave a lot of promises, I hope in the coming years, President Obama and his administration can fulfill them all.
Here are the quotes that touched me the most:
"Today I say to you that the challenges ...
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Monday, January 19th, 2009
This 2009 presidential inauguration seem to be bigger than previous inauguration. The reason could be different from different point of view. I am not going to discuss about the reason, but I would like to take a look at the media coverage from this event.
Besides traditional TV broadcast, you can ...
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Friday, January 2nd, 2009
It's new year again. Happy new year!
In the beginning of the year, many will set a new year resolution. I am no exception, I will set a goal for myself in 2009.
1. Make this blog more visible.
2. Decrease the waist line from 31 to 29 inch.
3. Write an ...
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